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Main Task

Music Video


Website

Video Outtakes - https://youtu.be/sPkGWLy0H7Q 



Intended evidence:

Intertextuality: In both my media products of the 'Music video' and the 'Video outtake' for my website I used intertextual references to help audiences denote the messages behind the products. For instance, the "three minute protest music video" has intertextual links to Michael Jacksons music video of "Black or White. For example, at the end of the video he uses multiple people of different demographics singing the lyrics of the song. It is filmed in front of a plain backdrop and all of the cast merge into each other to protest the idea that "it don't matter if you're black or white", and therefore everyone should be treated equally. Similarly I used this idea at the start of my music video as I also shot a variety of different people of different demographics. I also shot this on a white backdrop at the same camera angle of a medium close up shot. It can be said that audiences therefore were able to easily read the encoded ideas within the product and understand the messages of the Black Lives Matter movement. Furthermore, the inclusion of the mise en scene of the colours of yellow and black, also have intertextual references to the colour of the signs and posters used during the BLM marches. I also incorporate the band logo to add a further link to the bands website. Lastly, at the end of the music video, two of the band members can be noticed taking a knee and holding their fist up in the air. A powerful sign and symbol, also known as the Black Power fist. It is a logo generally associated with Black nationalism, Black pride, defiance, solidarity, and socialism. It's most widely known usage is by the Black Panther Party, a Black socialist group in the 1960s.

Due to the change of brief, the only intertextual reference I would have changed would off been the inclusion of online film of the marches at George Floyd's protests. However, I was able to use some original film from the London BLM marches despite its poor film quality. 


Convergence: One way that I have used convergence through my media products is by adding links to the website, the music video and Warner music groups webpage within the description of each. However, one way I would change this is by incorporating links to petitions. This way it would be able to reach audiences to sign more petitions to help make change in the Black community. 

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